SEARCH ENGINE MARKETING
Search Engine Marketing (SEM) is a digital marketing strategy used to promote websites by increasing their visibility on search engines through paid advertisements. It helps businesses reach targeted audiences, generate leads, and drive sales effectively. SEM provides quick results compared to SEO, making it a powerful tool for online growth.
SERVICES OF SEARCH ENGINE MARKETING
Keyword Research – Finding profitable search terms to target ads.
Search Ads – Running paid text ads on Google or Bing search results.
Display Ads – Placing banner ads on websites within the Google Display Network.
Shopping Ads – Promoting products directly in search results with images and prices.
Remarketing – Showing ads to people who previously visited your website.
Campaign Management – Monitoring, optimizing, and adjusting ad performance.
Analytics & Reporting – Tracking ROI and improving ad strategies.